Forever to invest huge to increase pan-India expansion

Forever Jewellery, a division of Suraj Diamond Group, announces that it will invest Rs 150 crore this fiscal to increase its pan-India. This year, the company is looking for new outlets in cities like Nagpur, Vadodara and Surat. Every year Forever Jewellery plans to open 4-5 stores, besides 12-15 Navras retail outlets at Big Bazaar and 18-20 of Carbon brand sales points in the country. The company has tied up with Future Group to sell its Navras brand designer jewellery at stores operated by the Big Bazaar chain and last year acquired the Bangalore-based Carbon brand for retail sales promotion. Forever Jewellery has 59 Carbon brand outlets, 49 Navras brand outlets at Big Bazaar chain stores and six Forever stores across the country, of which three are in Gujarat. Now is the time for every in-store signage companies to think over plans to exploit the high-end jewellery zone to crack a new business opportunity.