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FESPA community survey predicts digital to drive future graphics revenue

FESPA Digital 2014 will be focus for investment to boost productivity and embrace growth applications. FESPA Digital 2014 (Messe Munich, 20 to 23 May 2014) could mark a tipping point for the wide format graphics sector, with a survey of the FESPA printing community forecasting the prevalence of digital by 2015. Over half of the 250 printers surveyed by Infotrends on behalf of FESPA in Summer 2013 reported that wide format digital now represents more than a third of their revenue.

This focus on digital is creating a positive mood towards technology investment. Buying intentions are stronger than at any time since 2007, with 51% of respondents planning to purchase a new digital wide format printer in the next year, up from 37% in 2010. Evolving technologies are stimulating demand, with almost a third planning to invest in UV inkjet, 16% in eco-solvent and 13% in latex.

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