Fedrigoni announces acquisition of SharpEnd

Fedrigoni Group, reference global player in the manufacture of high added value specialty papers for creative applications, premium labels and self-adhesive materials, has announced the acquisition of a minority stake in SharpEnd / io.tt, the IoT solutions and consulting company led by Cameron Worth, the CEO and founder. The deal consists of an initial investment with a path to acquire their entire capital in the longer term and is part of a new corporate venture capital programme launched by Fedrigoni to identify innovative start-ups to accelerate its innovation process and the acquisition of new technologies.

SharpEnd was founded in 2015 as the world’s first Internet of Things (IoT) agency, with a mission to help brands evolve their products, packaging and customer engagement through connected solutions, leveraging a proprietary SaaS (software as a service) platform, launched in 2019, called io.tt that is now managing billions of touchpoints across packaging and retail for many leading global brand owners across drinks, beauty, wellness, fmcg and luxury fashion.