Apparel Group’s fashion brand Rare and Basics (R&B) has opened its 22nd retail store in India. The landmark store is unveiled in Kerala, located at Palarivattom in Kochi. It also marks as the brand’s sixth outlet in Kerala. R&B stores provide a range of Western wear for men, women and children. Kochi’s first R&B outlet is situated at Centre Square Mall, Rajaji Junction, which was launched in August 2023. In India, the brand is present in cities such as Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore and Mysore. Further retail expansion of R&B across India is an added business opportunity for the signage companies engaging in in-store branding, graphics, displays, etc.
