European Sign Expo acquires Screenmedia Expo, integrated as one event

Expo 2013 will no longer take place as a standalone event at Earls Court in May 2013. European Sign Expo is a new, dedicated event for marketers, advertisers, brand owners, buyers and specifiers of advertising and signage, and signmakers and it acquires Screenmedia Expo, which in turn will be combined the two as one event in future. With digital screen media expected to continue to impact integrated marketing strategies this year, the event will showcase the full range of technological innovations and applications available in this space.

Signage and digital media occupy an increasingly critical role in the marketing mix, from corporate identity to retail point of sale, OOH advertising, events and experiential marketing. Visitors to European Sign Expo incorporating Screenmedia Expo will leave with fresh impetus to creatively integrate digital and analogue signage media to meet their brand communications objectives.