Ethos Watches has opened its latest venture in Gurugram—City of Time. The new watch destination of the leading watch brand spans 22,000sq ft and is poisoned an experiential retail destination aimed at high-end watch buyers. The store brings together mono-brand boutiques, multi-brand galleries, watchmaking zones, and lifestyle elements under one roof. City of Time includes seven exclusive brand boutiques, two multi-brand galleries representing over 50 independent brands, and additional features such as a bespoke bar, cigar lounge, and a functional watchmaking studio. This development marks a shift in luxury watch retailing in India, and a big business opportunity for the signage companies engaging in execution of turnkey in-store signage, POS, POP, and related projects.
