Ethnic wear major Biba opens its 150th store in Bengaluru

Spreading over 2,200 sq ft, ethnic wear major Biba has opened a new store at Bengaluru. The flagship store of the company is 150th Biba store in the country. The store stocks a collection of desi wears like salwar sameez dupatta, mix and match kurtas, ready to stitch fabrics, Biba by Rohit Bal, leggings, etc. With the launch of this premium store, Biba has strengthened the company’s approach toward the southern region and such gradual pop-ups of new stores in the region will be an added advantage for the signage companies whose activities revolve around ins-hop designs, displays and other related activities.