Essar Hypermart is a pioneering initiative of Essar Steel to make steel available to end users close to the user point. This has revolutionised steel marketing in the country. It has set up over 300 retail outlets across the country. The outlet chain provides immediate delivery, transparent pricing, customized quantities and guaranteed quality to its retail customers. The rapid industrialisation of Andhra Pradesh offers great potential for growth of retail segment and it brings in a big business opportunity for the signage industry too, benefiting in-store media companies and signage suppliers.