Enamor has strengthened its physical retail footprint with the unveiling of a new exclusive brand outlet in Ahmedabad. The new store is opened at Phoenix Palladium Mall in the city. The launch forms part of the brand’s broader strategy to deepen its reach in high-growth urban centres through premium, experience-led retail formats. Spanning an area of 780sqft, this newly opened Enamor store showcases the brand’s complete product portfolio and has been thoughtfully designed to elevate in-store trials and customer interaction. The layout includes dedicated trial-style studios, silhouette fit lounges, an educational zone, the BodySync innovations wall, curated collection displays, and exclusive panty tray tables aimed at improving product discovery and fit guidance. Mushrooming of new flagship retail stores across the sector is an added business opportunity for the signage companies engaging in execution of retail store projects or in-store display solutions.
