British tech firm Dyson has sets its retail expansion plans in India and mentioned that the company is adding more demo stores and mall demo zones to its retail sales network. This way, the total count of new stores in India for the brand will go up to 12. As part of its expansion, Dyson has entered two new markets — Hyderabad and Chandigarh, besides strengthening its presence in Bengaluru and Chennai with new demo stores, it said in a statement. After this, South India emerges as a key market for Dyson, a statement from the company stated. There are also plans to open demo spaces in Pune and Ahmedabad. Such robust retail expansion plan of Dyson is a fresh business opportunity for the signage companies which engage in in-shop branding, designs and related projects.
