Durst Group joins hands with artist Klaus Pobitzer for art project

Durst Group has engaged the renowned South Tyrolean artist Klaus Pobitzer as ‘Artist in Residence 2024’. The artist will be inspired by the Durst Group headquarters in Brixen to create artistic works inside and outside the venue. One of the first fruits of the collaboration is the installation ‘Inside-Out’. This focuses on Durst Group employees, whom the artist shows in large-format individual and group portraits, as well as technical details of the printing systems produced. Following the exhibition, the hundreds of square meters of installations on the façade of the Durst headquarters will be processed into recycled bags and auctioned off as unique pieces for a good cause.

Durst HQ is an iconic and futuristic building and testifies to the importance of the company in digital printing technology, remarks Klaus Pobitzer, explaining the art project. He further explains that hardly anyone in the region actually knows what is behind the world’s leading technology manufacturer, so the ‘Inside-Out’ reveals the secret and brings the company’s greatest assets, its employees and technology, to the outside world. The Durst Group plans to continue its collaboration with the artist at its site in Lienz too.