Durst Group announces new Global Sales Director Software

Durst Group has announced the appointment of Chris Schowalter as the new Global Sales Director Software, reinforcing its strategic focus on expanding software solutions for the printing industry. With more than 20 years of experience in print, primarily in inkjet, Chris has a profound understanding of the evolving software technology landscape and its intersections with workflows and print equipment. His extensive experience in both the US and Europe has provided him with a comprehensive understanding of global business and opportunities.

Throughout his career, Chris has consistently ensured that customers have access to the right solutions to overcome their bottlenecks and pain points, supported by the appropriate channels or direct partners. His customer-centric approach and strategic vision have consistently delivered exceptional results. In his new role, he will lead the development and execution of Durst’s global sales strategy for the software division, while supporting the company’s international sales teams. He will also play a key role in strengthening customer relationships, identifying customer needs, and driving efficiencies throughout the process following the ‘Pixel to Output’ strategy.