Durst has marked a big gathering for the grand opening of its new 40,000sqft North American headquarters in Rochester, New York. What’s perhaps the most unique about the new building is the fact that it was transformed from a fitness centre that stood for four decades to a state-of-the-art office and demo centre that’s adorned with different wall graphics and art that pays homage to the city of Rochester as well as Durst’s European headquarters in South Tyrol. There are also different 2D and 3D graphic elements found throughout the new office like a wall-mounted timeline of Durst’s history and a local rollercoaster graphic that’s meant to invoke nostalgia in employees.
The visual elements at the new Durst headquarters are brought to life by Orbus Visual Communications, Astek Inc, TLF Graphics, and Skyline Design using Durst technology. The grand opening of the new headquarters was abuzz with employees eagerly showing their loved ones around the brand-new facility. There was also an outdoor tent where attendees could enjoy the beautiful summer evening while listening to live music from a local musician, sip on refreshments, snack on food from local vendors, and even play a game of Bocce. The event also featured a ribbon-cutting ceremony where Durst North America President and CEO Tim Saur shared his excitement about the new building with the crowd.