Dunkin Donuts targets around 100 stores in North India by 2017

Almost two years after entering India, the over $7-billion brand is getting ready to spread its wings in western India with its first store in Mumbai set to open in March. Since its launch in 2012, Dunkin Donuts has set up 21 stores in northern India and aims to set up around 100 stores by 2017. Unlike the American slogan of ‘America runs on Dunkin’, which clearly targets the average American, Dunkin’ Donuts in India reaches out to young adults with its slogan of ‘Get Your Mojo Back!’. Such boost of the company’s retail expansion plan, signage players whose activities are involving in the in-shop branding, displays and other related will surely find fresh business opportunity for new projects in the sector.