Visitors arriving by train at Stratford Station in London were greeted by an eye-catching and dramatic wrap of the entire station, which featured the Lloyds’ TSB ‘For the Journey’ campaign and was made possible by using Contra Vision BACKLITE patented technology. This campaign was able to use see- through graphics to take advantage of the sheer scale of the building to promote the brand message, and visually showcase boxing and other individual Olympic sports such as the pole vault and hurdles. It was a dramatic and visually striking use of see- through graphics which utilised Contra Vision BACKLITE technology.
