Domino’s becomes first QSR to mark 2,000 stores in India
Quick-service restaurant (QSR) chain Domino’s has announced the unveiling of its 2000th in India. The QSR brand celebrated this occasion by opening seven new stores in its seven operating regions nationwide. Domino’s Pizza India opened its first store in New Delhi in 1996, and today serves over 200mn pizzas annually through 2,000 stores spread across 421cities. While the first 500 stores in the country took over 16 years, the last 500 have come only in 29 months reaffirming the brand’s commitment to accelerated expansion in India. Such rapid expansion move of Domino’s is an added business opportunity for the signage companies whose activities involve in in-store graphics, branding, and such activities.