DLF Brands, a part of realty giant DLF, today said it will invest over Rs 200 crore in opening retail outlets of various brands across the country in the next 2-3 years. The company recently opened the first outlet of its flagship home decor and accessories brand ‘Pure Home + Living’ in New Delhi. The company’s target is to open 20 stores of ‘Pure’ in the next 30 months. The company will set up nine showrooms of the brand in the next 12 months in various cities, including Bangalore, Mumbai, Pune, Chennai, Hyderabad and Chandigarh. Such move of DLF towards the retail front will be an added advantage for the signage companies, such as PSPs, fabricators and others engaging in jobs of retail players.
