A specialist manufacturer of digital printing, decoration, visual communication, and textile materials, Digidelta has outlined how its revolutionary BIOND range of bio-based films can support companies, marketers and brands seeking a high quality, cost-effective, sustainable solution for outdoor advertising. Up until now, products targeted at the outdoor advertising sector have typically been manufactured using PVC. Derived from petroleum, PVC emits carbon dioxide and toxic compounds throughout its entire production cycle, even before reaching the printer, thus causing problems for clients seeking planet friendly options. However, the recent introduction of BIOND, the latest groundbreaking technology from the highly experienced and knowledgeable team at Digidelta, solves what has become a major environmental issue in outdoor advertising – without compromising on the quality of the final piece.
BIOND is 85 percent bio-based; it is created using vegetable-based products that absorb carbon dioxide during growth, reducing its total footprint by more than 80 percent. This is in stark contrast to traditional PVC, which creates more potentially harmful carbon dioxide gases and causes environmental issues for brands and printer service providers as a result. Importantly, these sustainable qualities can have a positive impact on all parties involved with the manufacture of outdoor advertising materials. The print service provider can reduce the impact of its own production setup, while the brands and marketers running the advertising campaigns can strengthen their own Environmental, Social and Governance (ESG) goals and targets. (PHOTO: LFR)
