Dell opens new retail stores in India

Customers can now buy Dell PCs and Laptops directly through the retail stores which will exclusively sell Dell merchandise – PCs, Laptops and other hardware accessories. Earlier, the only option was to buy them online or by calling the Dell India store. “Consumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers-the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient,” said Girish Mehta, director, consumer marketing, Dell India. Apart from buyers this new stores will be an opportunity for in-store media including screen networks.