Dell India plans 50 exclusive brand outlets

Dell India plans to improve its sales by setting up more exclusive stores, increasing brand presence and creating consumer awareness. The company, which started expanding its exclusive stores aggressively from April, aims to add 50 exclusive brand outlets. It planned to attract young customers, especially students, to the personal computer (PC) and notebook market. The company’s efforts have started showing results and gradual expansion of the company’s outlets will give signage players an added opportunity to tap more business in in-shop displays, designs and related activities.