D’Decor Home Fabrics, one of the leading home-furnishing companies with Bollywood actor Shahrukh Khan and his wife Gauri Khan endorse, has planned to invest around Rs 100 crore to open 30 company-owned stores over the next two years in India. Primarily known as an exporter, D’Decor Fabric is now shifting its focus to the Indian market. Last week, it opened an exclusive store in New Delhi. Its consumer brand, D’Decor, has been around for six-seven years. The brand launches 6-12 fashion colours every season to showcase latest designs crafted by Italian and Indian designers. Rapid unveiling of high-end stores in the retail domain will be an added advantage for the signage companies whose activities revolve around in-shop designs, displays, branding, etc.
