Croma opens country’s 300th showroom at Chennai
Omni-channel electronics retailer Croma from the Tata Group launched its branch showroom at Sholinganallur in Chennai, which is its 300th retail outlet in the country and 19th in the state. The company launched around 100 new stores this year and plans rapid expansion in the next FY. Croma has been expanding its footprint in Tier-II and III towns to reach more people and be more accessible basis demographic evaluation and economic drive and the availability of the warehouse in that target market. Croma’s retail expansion move of the company is a new business opportunity for the signage companies engaging in in-store designs, graphics and related projects.