In their attempt to capture a share of the growing footwear segment in India, Crocs India has planned an aggressive marketing strategy by revamping and restructuring its operations. As part of this, the company is ramping its management structure, selecting newer business partners and also innovating in its footwear range. The on-going restructuring activity also includes setting up of distributors across various states, pan-India. Such a nationwide growth strategy of Crocs will bring in an fresh business to the signage companies dealing across the country.
