Crocs eyes increased retail outlets in India in next three years

Leading casual footwear brand Crocs is planning to shore-up its retail presence in India over the next three years. This Colorado-based company is eyeing more than 200 percent increase in presence across multi-brand outlets — from 470 to 1,000 — and a near 300 percent increase in standalone outlets and kiosks — from 34 to over 100 — during this span of three years period. Crocs, which entered India in 2007, operate mostly through franchisees or via MBOs and is present online through Jabong and Amazon among others. Now that the retail sector is amplified with rapid expansion of high-end retail outlets, such as Crocs, signage players engaging in in-shop displays, designs and related activities would get fresh projects to be exploited in the sector.