For more than seven years—since long before printers began discussing how to sell embellishments—Color-Logic has produced Watch It Wednesday, a weekly posting on Facebook and YouTube. Recently, to commemorated the 400th Watch It Wednesday segment, Color-Logic released a detailed video showing how a graphic designer can create a finished embellishment file in just minutes, as well as the finished embellished product. About the new incredible video, Mark Geeves, Color-Logic Director of Sales and Marketing said the embellishment vendors always seem to focus on how the printed embellishment looks. But from a business standpoint, the cost and difficulty of creating the embellishment is often more important.
The 400th Watch It Wednesday video lets printers and their graphic designers or prepress personnel watch as a typical stock library image is quickly converted to yield a ready-to-print file complete with several types of Color-Logic print embellishments. To get a watch of the video as Color-Logic demo, log on to: https://www.youtube.com/watch?v=m9fQwlUa0fU
