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Color-Logic now provides licensed printers

Color-Logic, the global leader in software for print embellishments, now provides licensed Color-Logic printers and their marketing/sales teams with a comprehensive suite of tools for explaining and promoting print embellishments to brands, corporate clients, agencies, and design firms. These tools may be found at www.color-logic.com/marketing and may be accessed, not only by Color-Logic licensees, but by printers currently underutilising their digital presses with fifth and sixth colours.

According to a source from Color-Logic, after 15 years collaborating with brands, agencies, and design firms in the packaging industry, Color-Logic understands the common questions marketers have, and the substantial benefits that print embellishments bring to marketers using them effectively. Regrettably, many licensed Color-Logic printers and technology partners’ sales professionals have been surprised to learn that most graphic designers entering the field in recent years have not received adequate training in designing for print, particularly print with embellishments. To address this need, Color-Logic has created a marketing landing page featuring valuable resources such as sales and marketing videos, industry statistics and insights, and system components.

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