Cocoberry comes with new retail formats and products

With their endeavour to institutional sales, new pricing policy, frozen yogurt chain Cocoberry is looking at different product formats and channels of retail to increase awareness and reach of the nascent category. As a category when frozen yogurt was introduced in the Indian market, all the players, including Cocoberry, had adopted the format of serving the freshly vended product at the exclusive outlets. This perhaps limited the awareness and the reach of the category. Cocoberry, the largest in terms of outlet-size, is devising ways to reach out to a larger number of customers and the new move of the company will be an added advantage for the signage players whose activities involve in ins-hop branding, designs and related activities.