Italian innerwear clothing and swimwear brand Yamamay launched its flagship store at Select Citywalk in new Delhi. Now the brand’s mission is to enter into the heart of every Yamamay woman making the store an emotional and engaging environment, a parallel world where consumers can fully benefit not only from our products’ excellent quality/ price ratio but also from the ‘added value’ represented by the desire to escape from the clichés of everyday life, to differentiate oneself from standardized choices by purchasing our striking collection. In addition to the New Delhi store, the brand is planning to expand rapidly first in North India before taking the brand through pan-India retail network by 2021. Yamamay’s broad retail expansion plan in India is an added business opportunity for the signage companies engaging in in-store branding and graphic projects.
