Claire’s ready to open shop-in-shops in about 21 Macy’s locations

At pan-India level, Claire’s is gearing up to open shop-in-shops in about 21 Macy’s locations, including eight flagship stores. The shops, which began opening, are offering hair accessories, jewelry and cosmetics all year, as well as seasonal items, “including festive products for holiday parties and celebrations, according to a press release. The tie-up also diversifies Claire’s retail footprint, as per the press release. Here is an increasing vibrancy in the retail domain as many leading MNC brands have entered the sector with plan to expand footprints with new stores/outlets. With such development in the sector, signage players will get new business opportunity in in-store branding, graphics and such projects.