Following the wrap up of coffee retail business under Gloria Jeans Coffee, Citymax Hospitality is focusing on doughnut retailing with plan to expand its Krispy Kreme outlets. Part of the Dubai-based Landmark Group, which also owns Lifestyle International, Citymax has already opened 11 outlets in Bangalore in the past one year. The company, which is the master franchise for Krispy Kreme doughnut in the south and the west, plans to extend its business through cafes and factory stores. Krispy Kreme is an 80-year old brand whose largest market is the US. Signage players engaging in in-shop displays, designs and related activities will get fresh business opportunities with the opening of such high-end Krispy Kreme outlets.
