Chogori India Retail Limited (CIRL) is the brand that crafts outdoor gear fortified with industry-leading technologies and is ‘tested tough’ before reaching the end consumer. CIRL has opened doors to the flagship store of Columbia Sportswear at Indiranagar, Bengaluru. The launch evening witnessed the presence of Priyanka Mangesh Mohite, the first Indian woman to climb Mt. Annapurna, Mt. Makalu, Mt. Everest, Kanchenjunga, and Mt. Lhotse. Spread across 2500 sq ft, opening of the flagship CIRL store in Bengaluru is a new business opportunity for the signage companies engaging in in-store branding, graphics and such projects in the retail domain.
