ChicKing opening 100 outlets in India
NRI promoted fast food chain ChicKing Fried Chicken is planning to open 100 outlets in India by 2012. Recently the 16th outlet was launched at Aluva, Kerala, which was inaugurated by Rubina Ali Quereshi, Ayush Khedekar, Tanvi Lonkar and Azharuddin Mohammed, child actors of Oscar winning Slumdog Millionaire. Fourteen more outlets would be opened in India taking the total outlets to 30 by 2009 end.
Despite offering a new flavour to please our taste buds, this multinational fast food chain outlet is a potential spot to exploit for signage companies across the country.