New study shows OOH media drives higher effectiveness & ROI for brands

A new market study from Benchmarketing—a division of Omnicom Media Group— has revealed that increasing OOH (out-of-home)’s share of media plan allocations leads to increased effectiveness, with measurable impact on…

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Analysis shows OOH advertising producing highest levels of consumer recall

The Out of Home Advertising Association of America (OAAA) in collaboration with the financial advisory firm Solomon Partners releases findings from the Solomon Partners’ 2023 US Major Media Advertising Effectiveness…

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Kuala Lumpur to host The World Out of Home Organisation’s APAC forum in October

The World Out of Home Organisation’s (WOO) first in-person APAC Forum is scheduled for October 12-14, 2022 in Kuala Lumpur, Malaysia. This follows WOO's first post-pandemic in-person Global Congress in…

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