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OOH
Demands escalate for QMS 3DOOH campaigns
Digital outdoor media company QMS is rolling out more examples of its ‘first-to-market’ 3DOOH product, featuring new animated advertising campaigns from Nike x JD Sports and betting by entertainment company Neds. Each campaign uses animated…
Static billboards still 60 percent of global OOH revenue though digital continues to rise
World Out of Home Organization (WOO) president Tom Goddard has announced that the global market is on a fast growth trajectory with digital OOH leading the charge. But static or ‘classic’ billboards still account for around 60 percent of…
oOh!media collaborates with News Corp
oOh!media has signed an exclusive multi-year partnership with Rupert Murdoch’s News Corp (Australia) to deliver customised content for audiences across oOh!’s national digital Out of Home network. According to a media release from…
JCDecaux revenue back to pre-COVID levels
Global outdoor advertising leader JCDecaux announces that the first-half 2022 revenue was above expectations, thanks to strong growth in digital and a strong recovery in Street Furniture, which was back to pre-COVID revenue levels.…
Kuala Lumpur to host The World Out of Home Organisation’s APAC forum in October
The World Out of Home Organisation’s (WOO) first in-person APAC Forum is scheduled for October 12-14, 2022 in Kuala Lumpur, Malaysia. This follows WOO's first post-pandemic in-person Global Congress in Toronto and builds on the success of…
World Out of home Organization increases its global representation
World Out of home Organization (WOO) has increased its global representation with eight new members. The new members are OOH media owners, namely, Red Tape Media in Pakistan and Impres in Bulgaria; from the technology sector, BLIMP,…
Digital signage market to grow up to $29.6 billion by 2024
Digital signage is no longer the new service on the block. In fact, according to a recent market research by MarketsandMarkets, the digital signage sector is expected to grow from $20.8 billion in 2019 to $29.6 billion by 2024, at a…
JCDecaux down 13.9 percent in Q1 but hopeful to rebound soon
The first quarter revenue of JCDecaux ended March 31, 2020 fell by 13.9 percent to €723.6m, compared to €840.0 million in Q1 2019. The street furniture’s organic revenue decline of -5.0 percent was entirely driven by lockdowns introduced…
OOH sector in India to bounce back despite COVID-19 setback
Though the COVID-19 pandemic has hampered the works of OOH, market research report sees positive future of the industry in terms of growth. The OOH sector saw a good year in 2019. As coronavirus has been at the forefront of everyone’s mind…
Audiowala Network’s COVID-19 campaigns educate 5 cr people in rural Rajasthan
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with Rajasthan State Road Transport Corporation (RSRTC) to spread awareness on the COVID-19 pandemic across the state. Audiowala Bus Stand played a key role in…