A new market study from Benchmarketing—a division of Omnicom Media Group— has revealed that increasing OOH (out-of-home)’s share of media plan allocations leads to increased effectiveness, with measurable impact on…
OOH media major JCDecaux is launching the first programmatic digital Out-of-Home award in Australia. It states that the winners have to receive a luxury travel package worth $5,000. The JCDecaux…
This is the first time the Global Congress has been held in the Asia-Pacific region although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October…
Global OOH (out-of-home) advertising could surpass print and become the third most popular advertising format by 2026, according to a report by ad agency Dentsu Inc. Headquartered in Tokyo, Dentsu…
The Out of Home Advertising Association of America (OAAA) in collaboration with the financial advisory firm Solomon Partners releases findings from the Solomon Partners’ 2023 US Major Media Advertising Effectiveness…
An international panel of speakers will be announced in coming months for the World Out of Home Organization Congress, which is scheduled to be held from June 7-9, 2023 at…
Digital outdoor media company QMS is rolling out more examples of its ‘first-to-market’ 3DOOH product, featuring new animated advertising campaigns from Nike x JD Sports and betting by entertainment company…
World Out of Home Organization (WOO) president Tom Goddard has announced that the global market is on a fast growth trajectory with digital OOH leading the charge. But static or…
oOh!media has signed an exclusive multi-year partnership with Rupert Murdoch’s News Corp (Australia) to deliver customised content for audiences across oOh!’s national digital Out of Home network. According to a…
Global outdoor advertising leader JCDecaux announces that the first-half 2022 revenue was above expectations, thanks to strong growth in digital and a strong recovery in Street Furniture, which was back…
The World Out of Home Organisation’s (WOO) first in-person APAC Forum is scheduled for October 12-14, 2022 in Kuala Lumpur, Malaysia. This follows WOO's first post-pandemic in-person Global Congress in…
World Out of home Organization (WOO) has increased its global representation with eight new members. The new members are OOH media owners, namely, Red Tape Media in Pakistan and Impres…