Canon reveals TOP FIVE considerations when selecting wide-format media

When it comes to getting the most out of your wide-format printer investment, media matters. Selecting the right media can greatly impact the overall quality of printed output; help attract new clients; streamline construction workflow or even generate sales at the point-of-purchase. Canon outlines the TOP FIVE questions that should guide your decision making process and will help you make a smart media decision.

1. What’s your application? From AEC to GIS and retail to schools and universities, each industry presents unique wide format printing needs and challenges. The first step is to analyze how you primarily utilize your wide format printer – whether you printing short term, POS signage or client presentation materials?
2. What are you trying to achieve? Printed output provides a powerful opportunity to differentiate your business. The right media choice can have an impact on how you achieve your ultimate goal.
3. How will the output be used? Evaluate how and where your printed output will be used. Indoor vs outdoor use requires different media; as does output that will be showcased on an easel rather than hanging on a wall.
4. What’s your budget? Think big picture. Media costs should be factored into your total wide-format printer investment. But, keep in mind that newer media options are often far less expensive than you may think.
5. What media options are compatible with your printer? From the most basic four-colour CAD inkjet printers to the newest model, wide-format printers offer a broad range of printing capabilities.