Global research released by Canon Australia found that 58 percent of digital print providers increased their profit/revenue in 2009 as opposed to just over 31 percent of non-digital providers. The research, which surveyed over 840 print providers from across the globe, showed a big gap between non digital and digital providers who decreased their profits/revenue in the same period, with 45 percent of non digital providers and only 11 percent of digital providers decreasing their profit/revenue during 2009.
The global market has been contracting since the 1990s and the global financial crisis simply compounded what was already a negative trend. Despite this, the global contraction rate is slowing as it becomes clear which products will continue to grow and which will not, the research finding further mentioned.
