Caltex Diesel moves on launch campaign

As part of a nationwide advertising campaign heralding the launch of new Caltex Diesel with Techron D, the petroleum giant has recently liven up the streets of Cape Town, Durban and Johannesburg with seventeen branded Cabs and Minicabs, all of which have been expertly crafted by vehicle branding specialist Graffiti.

The new branded vehicles form part of a large-scale communications campaign aimed at generating awareness surrounding the launch of Caltex’s newest diesel product Techron D, a top quality, multifunctional fuel specially formulated to maintain fuel injector cleanliness and ensure that diesel vehicle engines operate at optimum performance.