Online jeweller BlueStone Jewellery and Lifestyle Pvt Ltd is looking to raise up to $25 million in fresh funding to expand its offline presence. The BlueStone website sells gold, diamond and pearl pendants, necklaces, earrings and nose rings, among others. It also has six stores in Mumbai, Chennai, Hyderabad, Chandigarh and New Delhi. The company is talking to Indian, as well as overseas investors, and will use the funds to grow its offline stores to 300 in the next three years. BlueStone’s offline store expansion plan is an added business opportunity for the signage companies whose activities involve in in-store display and branding projects.
