Biyani opens community shops

There’s an increasing realisation that in India where purchasing power is a significant factor, people go shopping as communities. Now that the needs of particular community in terms of their food or religious purchases will be the same irrespective of their bank balance, Biyani has opened a 70,000 sq ft pilot store in Malleswaram. And two existing Big Bazaar outlets in Banasankari and Old Madras Road will also be converted into community shopping centres. The format will also be replicated in other cities too. Now, signage players will get a new opportunity to rope in these new shops truly filled with spirit of community stuffs.