Big Bazaar to get bigger in eastern region

Future Group has decided to invest more than Rs 125 crore over the next six months to expand the Big Bazaar chain of hypermarts in the east. The group intends to nearly double the number of Big Bazaar outlets from 22, at present, to 40 by October in the region. In fact, the company plans to reorient all the existing Big Bazaar stores in the region as per this new business model. It has been planned to convert two existing Big Bazaar stores in Ranchi and Guwahati into Big Bazaar Family Centres. ‘Go east’ is the word for signage players like in-store media companies and signage suppliers to exploit the region’s market.