BIBA inaugurates first flagship store in Mumbai

Popular traditional Indian wear brand Biba has opened its first flagship store in Mumbai. The store unveiled at Hughes Road is measured more than over 2,200 sq ft. The store stocks latest range of BIBA’s collections for Spring Summer 2014. The store houses variety of Salwar Kameez Dupatta, Mix n Match Kurtas, complete range of BIBA by Rohit Bal, etc. Opening of such new-format store in the retail segment of the country will bring in a fresh opportunity for the signage players whose activities revolve around in-shop designs, displays, branding, fabrication, etc.