American lifestyle brand (BHPC) introduced by Spencer’s Retail last year, is making its brand visibility in Mumbai by opening a standalone store. The new 1,000 sq ft store has come up in the happening Mega Mall, Andheri West. Bollywood star and style diva Chitrangada Singh was the official ‘first shopper’ at the new store. The store has both minimum guarantee and revenue-sharing models with the mall. After assessing its profitability, Spencer’s Retail seems bullish to open at least six BHPC stores in Mumbai by end of this fiscal. Unfolding of the new high-end stores will bring in a new business to in-store signage companies and others like PSPs, fabricators, sign makers.
