BFT expands offline presence with new physical store in Mumbai
As part of its 100th Anniversary Celebrations this year, Bharat Floorings and Tiles (BFT) launched its brand new design hub in Andheri (W), Mumbai. The new store has been conceptualised and designed by Ayaz and Zameer Basrai, Akash Tawde, and Janvi Dedhia of The Busride Design Studio, who have been close long-time allies, collaborators, clients, and occasional contributors to BFT’s ever-evolving story. At their core, BFT tiles are pixels in space, out of which hundreds of permutations and combinations emerge and the company’s offline retail expansion move is a new business opportunity for the signage companies engaging in in-store graphic projects.