London-based Ad Air is likely to make history by designing the world’s largest advertising hoardings (20,000 m2) known as the first global aerial advertising network. It has been recognized as a unique advertising medium that targets airline passengers sitting in their seats. These hoardings shall be huge, with an area of the size of three football pitches. They lie flat on the ground alongside the flight paths in and out of busiest airports. The first site may be unveiled in Dubai, followed by other cities like Riyadh, Chicago, Los Angeles, Tokyo, Seoul and Beijing.
These hoardings can be seen easily at heights between 100 metres and 400 metres, giving passengers up to twenty seconds visibility.