Being Human to clock huge turnover by 2015, plan new stores

Signage players whose activities involve in in-shop displays will gain a new business momentum as Being Human, an apparel and lifestyle brand associated with Bollywood’s star Salman Khan, is targeting a turnover of Rs 225 crore during the current fiscal and now planning to open 25 stores by March 2015. Being Human currently operates through 23 exclusive brand outlets and 100 shop-in-shop formats present in about 23 cities. The spectacular popularity that the brand has received in the form of over 20 million followers on the social media, itself testifies that we have been able to meet the challenge well.