Bata India will now shift its focus to women to power its business. The reasons are twofold: a growing number of Indian women are joining the work force and becoming financially independent, and, globally, independent women have a bigger fancy for footwear than men. Bata India will open ‘women’s only’ concept stores from next year; the company is also introducing a new ladies footwear brand called Sundrops in India. Bata’s retail expansion plan would bring in a fresh business to the signage players whose activities involve around in-shop designs, displays and other related activities.
