Bangalore-based e-store MyNutraMart.com opens first physical store

Bangalore-based Melting Pot Concepts Pvt Ltd, the company behind the online nutritional supplement store MyNutraMart.com, has opened its first physical store in the city. The company is now planning to set up 10 more outlets across South India, including Chennai and Hyderabad by March 2015. The stores are created through franchisee partnership which makes the firm a hybrid online-offline retailer seeking to create a place for itself, competing against VC-backed Healthkart. Such new development with the opening of new stores is an added advantage which signage players can tap new projects in in-shop displays, designs and other related activities.