Bajaj Capital enters cafe retail biz, plans 25 outlets

Investment advisory and financial planning firm, Bajaj Capital recently announces its venture into organised coffee retail chain business with the launch of its first ‘Wealth Cafe’ outlet in Noida. The company also aims to open 25 outlets of the chain across the country within next two years as it plans to tap high net worth investors, who frequent shopping malls and lifestyle joints. The mall culture in India has picked up in last couple of years and establishing Wealth Cafes in such places could be able to reach out to a large number of people with high disposable income. In addition, the new cafes are cosy dens where in-store signage companies could harvest a new business.