Avery Dennison to roll out new PVC-free film

Avery Dennison is set to launch a new digital print film. Set to be rolled out at Visual Impact in Brisbane, which is scheduled from July 17-19, 2024 at the Brisbane Convention and Exhibition Centre, the new SP 1504 Easy Apply RS is designed for environmentally conscious vehicle wrapping and corporate branding. Avery Dennison will offer live product demonstrations, installation tips, and a firsthand look at the film in action at the show. This new solution delivers a 53 percent reduction in greenhouse gas (GHG) emissions compared to its PVC-based counterparts.

SP 1504 Easy Apply RS is also free from chlorine, phthalates, and other halogens, reducing emissions of volatile organic compounds (VOCs). The film features Avery Dennison’s proprietary Easy Apply Adhesive, utilising Air Egress technology to remove air bubbles easily during application for a hassle-free installation. The film also offers exceptional printability, producing vibrant images and enabling installers to deliver outstanding results. The SP 1504 Easy Apply RS comes with the Integrated Components Systems (ICS) Warranty, ensuring it meets the same rigorous standards as incumbent products.