Avery Dennison becomes newest name in Vinyl Sustainability Council

 The Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry, has welcomed Avery Dennison as the newest member of the council. VSC membership is reserved for organisations taking a leadership role to advance sustainability throughout the vinyl industry. Collaborating with leaders of different sectors within the vinyl industry is a driving factor in our success at the VSC, and Avery Dennison is excited to see how they contribute to advancing their collective sustainability goals, said a source.

Joining the VSC provides Avery Dennison with a great opportunity to drive more ecosystem engagement. A source from the company says they are looking forward to gaining a better understanding of what driver impact sustainable change for PVC and how that impacts their graphic materials industry. With this, Avery Dennison is looking forward to learning ways they can leverage and advance material change through innovation and service developments.