Atul Paper introduces wall covering media under brand name Oddy

Atul Paper Limited, based at Kundli in Haryana, launched an innovative wall covering media under brand name Oddy. Introduction of the new and indigenously manufactured wall media is under the company’s aim to open a new chapter for the country’s signage industry. The material is compatible with a broad range of technologies including latex printers, eco-solvent and plotters. “We have already an eco system on how to help digital wide-format printers in developing their market in the business segment with customised wall coverings or digitally printed eco-friendly wall coverings. We feel that this new segment can become as big as the entire signage industry,” said Atul Garg, director, Atul Paper Limited.